Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
336366
RGB
51, 99, 102
HSL
184, 33%, 30%
HSB
184, 50%, 40%
CMYK
50, 3, 0, 60
LAB
39, -16, -7
LCH
39, 18, 203
OKLCH
0.47, 0.05, 201
XYZ
8, 11, 14
LUV
39, -21, -7
HWB
184, 20%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.