Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
336CBE
RGB
51, 108, 190
HSL
215, 58%, 47%
HSB
215, 73%, 75%
CMYK
73, 43, 0, 25
LAB
45, 3, -49
LCH
45, 50, 274
OKLCH
0.54, 0.14, 258
XYZ
16, 15, 51
LUV
45, -21, -73
HWB
215, 20%, 25%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.