Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
336D90
RGB
51, 109, 144
HSL
203, 48%, 38%
HSB
203, 65%, 56%
CMYK
65, 24, 0, 44
LAB
43, -11, -25
LCH
43, 28, 247
OKLCH
0.51, 0.08, 238
XYZ
12, 14, 28
LUV
43, -23, -35
HWB
203, 20%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.