Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
336DB9
RGB
51, 109, 185
HSL
214, 57%, 46%
HSB
214, 72%, 73%
CMYK
72, 41, 0, 27
LAB
45, 1, -47
LCH
45, 47, 271
OKLCH
0.53, 0.13, 256
XYZ
16, 15, 48
LUV
45, -21, -68
HWB
214, 20%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.