Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3371A0
RGB
51, 113, 160
HSL
206, 52%, 41%
HSB
206, 68%, 63%
CMYK
68, 29, 0, 37
LAB
45, -9, -32
LCH
45, 33, 255
OKLCH
0.53, 0.10, 244
XYZ
14, 15, 35
LUV
45, -24, -45
HWB
206, 20%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.