Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
337B9B
RGB
51, 123, 155
HSL
198, 50%, 40%
HSB
198, 67%, 61%
CMYK
67, 21, 0, 39
LAB
48, -15, -24
LCH
48, 29, 238
OKLCH
0.55, 0.09, 230
XYZ
14, 17, 34
LUV
48, -28, -33
HWB
198, 20%, 39%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.