Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72B8DB
RGB
114, 184, 219
HSL
200, 59%, 65%
HSB
200, 48%, 86%
CMYK
48, 16, 0, 14
LAB
71, -16, -25
LCH
71, 30, 238
OKLCH
0.75, 0.09, 231
XYZ
37, 43, 73
LUV
71, -32, -36
HWB
200, 45%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.