Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
589EC0
RGB
88, 158, 192
HSL
200, 45%, 55%
HSB
200, 54%, 75%
CMYK
54, 18, 0, 25
LAB
62, -16, -25
LCH
62, 29, 238
OKLCH
0.67, 0.09, 231
XYZ
26, 30, 54
LUV
62, -30, -35
HWB
200, 35%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.