Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3383AE
RGB
51, 131, 174
HSL
201, 55%, 44%
HSB
201, 71%, 68%
CMYK
71, 25, 0, 32
LAB
51, -14, -30
LCH
51, 34, 245
OKLCH
0.58, 0.10, 236
XYZ
17, 20, 43
LUV
51, -30, -43
HWB
201, 20%, 32%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.