Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3384B0
RGB
51, 132, 176
HSL
201, 55%, 45%
HSB
201, 71%, 69%
CMYK
71, 25, 0, 31
LAB
52, -14, -31
LCH
52, 34, 245
OKLCH
0.58, 0.10, 236
XYZ
17, 20, 44
LUV
52, -30, -44
HWB
201, 20%, 31%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.