Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
338CC0
RGB
51, 140, 192
HSL
202, 58%, 48%
HSB
202, 73%, 75%
CMYK
73, 27, 0, 25
LAB
55, -14, -35
LCH
55, 38, 249
OKLCH
0.61, 0.11, 239
XYZ
20, 23, 53
LUV
55, -32, -52
HWB
202, 20%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.