Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3393EB
RGB
51, 147, 235
HSL
209, 82%, 56%
HSB
209, 78%, 92%
CMYK
78, 37, 0, 8
LAB
59, -5, -53
LCH
59, 53, 265
OKLCH
0.65, 0.16, 250
XYZ
27, 28, 82
LUV
59, -32, -82
HWB
209, 20%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.