Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3399F2
RGB
51, 153, 242
HSL
208, 88%, 57%
HSB
208, 79%, 95%
CMYK
79, 37, 0, 5
LAB
61, -6, -54
LCH
61, 54, 264
OKLCH
0.67, 0.16, 249
XYZ
29, 30, 88
LUV
61, -34, -83
HWB
208, 20%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.