Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
339ED4
RGB
51, 158, 212
HSL
200, 65%, 52%
HSB
200, 76%, 83%
CMYK
76, 25, 0, 17
LAB
61, -17, -37
LCH
61, 41, 245
OKLCH
0.66, 0.12, 235
XYZ
25, 30, 67
LUV
61, -37, -55
HWB
200, 20%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.