Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
339FEF
RGB
51, 159, 239
HSL
206, 85%, 57%
HSB
206, 79%, 94%
CMYK
79, 33, 0, 6
LAB
62, -10, -50
LCH
62, 51, 259
OKLCH
0.68, 0.15, 246
XYZ
29, 32, 86
LUV
62, -36, -77
HWB
206, 20%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.