Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
33A3FB
RGB
51, 163, 251
HSL
206, 96%, 59%
HSB
206, 80%, 98%
CMYK
80, 35, 0, 2
LAB
64, -9, -54
LCH
64, 54, 261
OKLCH
0.70, 0.16, 247
XYZ
32, 34, 96
LUV
64, -37, -84
HWB
206, 20%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.