Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
33A9FA
RGB
51, 169, 250
HSL
204, 95%, 59%
HSB
204, 80%, 98%
CMYK
80, 32, 0, 2
LAB
66, -12, -50
LCH
66, 52, 257
OKLCH
0.71, 0.16, 244
XYZ
33, 36, 96
LUV
66, -39, -78
HWB
204, 20%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.