Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
33ABEC
RGB
51, 171, 236
HSL
201, 83%, 56%
HSB
201, 78%, 93%
CMYK
78, 28, 0, 7
LAB
66, -17, -43
LCH
66, 46, 248
OKLCH
0.71, 0.14, 238
XYZ
31, 36, 85
LUV
66, -40, -65
HWB
201, 20%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.