Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
340B40
RGB
52, 11, 64
HSL
286, 71%, 15%
HSB
286, 83%, 25%
CMYK
19, 83, 0, 75
LAB
11, 27, -24
LCH
11, 36, 318
OKLCH
0.25, 0.10, 317
XYZ
2, 1, 5
LUV
11, 10, -22
HWB
286, 4%, 75%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.