Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
34391E
RGB
52, 57, 30
HSL
71, 31%, 17%
HSB
71, 47%, 22%
CMYK
9, 0, 47, 78
LAB
23, -6, 16
LCH
23, 17, 111
OKLCH
0.33, 0.04, 117
XYZ
3, 4, 2
LUV
23, -2, 16
HWB
71, 12%, 78%
Pantone
Black 7 C
Harmonies
Shades & tints
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