Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
797F61
RGB
121, 127, 97
HSL
72, 13%, 44%
HSB
72, 24%, 50%
CMYK
5, 0, 24, 50
LAB
52, -6, 16
LCH
52, 17, 112
OKLCH
0.58, 0.04, 117
XYZ
18, 20, 14
LUV
52, -2, 21
HWB
72, 38%, 50%
Pantone
364 C
Harmonies
Shades & tints
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