Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
34435B
RGB
52, 67, 91
HSL
217, 27%, 28%
HSB
217, 43%, 36%
CMYK
43, 26, 0, 64
LAB
28, -1, -16
LCH
28, 16, 267
OKLCH
0.38, 0.05, 260
XYZ
5, 5, 11
LUV
28, -7, -20
HWB
217, 20%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.