Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
344D64
RGB
52, 77, 100
HSL
209, 32%, 30%
HSB
209, 48%, 39%
CMYK
48, 23, 0, 61
LAB
31, -5, -17
LCH
31, 17, 255
OKLCH
0.41, 0.05, 247
XYZ
6, 7, 13
LUV
31, -11, -21
HWB
209, 20%, 61%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.