Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
345482
RGB
52, 84, 130
HSL
215, 43%, 36%
HSB
215, 60%, 51%
CMYK
60, 35, 0, 49
LAB
35, -1, -30
LCH
35, 30, 269
OKLCH
0.44, 0.09, 257
XYZ
9, 9, 22
LUV
35, -14, -40
HWB
215, 20%, 49%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.