Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
345969
RGB
52, 89, 105
HSL
198, 34%, 31%
HSB
198, 50%, 41%
CMYK
50, 15, 0, 59
LAB
36, -10, -14
LCH
36, 17, 233
OKLCH
0.44, 0.05, 228
XYZ
8, 9, 15
LUV
36, -16, -16
HWB
198, 20%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.