Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
345D95
RGB
52, 93, 149
HSL
215, 48%, 39%
HSB
215, 65%, 58%
CMYK
65, 38, 0, 42
LAB
39, 0, -36
LCH
39, 36, 269
OKLCH
0.48, 0.10, 257
XYZ
11, 11, 30
LUV
39, -17, -50
HWB
215, 20%, 42%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.