Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
345F98
RGB
52, 95, 152
HSL
214, 49%, 40%
HSB
214, 66%, 60%
CMYK
66, 38, 0, 40
LAB
39, -1, -36
LCH
39, 36, 269
OKLCH
0.48, 0.10, 256
XYZ
11, 11, 31
LUV
39, -17, -51
HWB
214, 20%, 40%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.