Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
006691
RGB
0, 102, 145
HSL
198, 100%, 28%
HSB
198, 100%, 57%
CMYK
100, 30, 0, 43
LAB
40, -13, -31
LCH
40, 34, 247
OKLCH
0.48, 0.10, 236
XYZ
10, 12, 28
LUV
40, -26, -42
HWB
198, 0%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.