Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
34639B
RGB
52, 99, 155
HSL
213, 50%, 41%
HSB
213, 66%, 61%
CMYK
66, 36, 0, 39
LAB
41, -2, -36
LCH
41, 36, 267
OKLCH
0.49, 0.10, 254
XYZ
12, 12, 33
LUV
41, -19, -51
HWB
213, 20%, 39%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.