Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3472C8
RGB
52, 114, 200
HSL
215, 59%, 49%
HSB
215, 74%, 78%
CMYK
74, 43, 0, 22
LAB
47, 3, -52
LCH
47, 52, 273
OKLCH
0.56, 0.15, 257
XYZ
18, 17, 57
LUV
47, -23, -76
HWB
215, 20%, 22%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.