Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3480CB
RGB
52, 128, 203
HSL
210, 59%, 50%
HSB
210, 74%, 80%
CMYK
74, 37, 0, 20
LAB
52, -4, -46
LCH
52, 47, 265
OKLCH
0.59, 0.14, 251
XYZ
20, 20, 59
LUV
52, -27, -70
HWB
210, 20%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Cerulean
#007BA7
Steel Blue
#4682B4
Dodger Blue
#1E90FF
Denim
#1560BD
Cornflower
#6495ED
Royal Blue
#4169E1
Azure
#007FFF
Browse every named blue on shades of blue, or all families on colors.