Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
349FEB
RGB
52, 159, 235
HSL
205, 82%, 56%
HSB
205, 78%, 92%
CMYK
78, 32, 0, 8
LAB
62, -11, -48
LCH
62, 49, 257
OKLCH
0.68, 0.15, 244
XYZ
29, 32, 83
LUV
62, -36, -73
HWB
205, 20%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.