Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
354358
RGB
53, 67, 88
HSL
216, 25%, 28%
HSB
216, 40%, 35%
CMYK
40, 24, 0, 65
LAB
28, -1, -15
LCH
28, 15, 265
OKLCH
0.38, 0.04, 258
XYZ
5, 5, 10
LUV
28, -7, -18
HWB
216, 21%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.