Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35596B
RGB
53, 89, 107
HSL
200, 34%, 31%
HSB
200, 50%, 42%
CMYK
50, 17, 0, 58
LAB
36, -9, -15
LCH
36, 17, 238
OKLCH
0.44, 0.05, 231
XYZ
8, 9, 15
LUV
36, -16, -18
HWB
200, 21%, 58%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.