Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
355A7B
RGB
53, 90, 123
HSL
208, 40%, 35%
HSB
208, 57%, 48%
CMYK
57, 27, 0, 52
LAB
37, -6, -23
LCH
37, 24, 256
OKLCH
0.45, 0.07, 247
XYZ
9, 9, 20
LUV
37, -16, -31
HWB
208, 21%, 52%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.