Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
355A8E
RGB
53, 90, 142
HSL
215, 46%, 38%
HSB
215, 63%, 56%
CMYK
63, 37, 0, 44
LAB
37, 0, -33
LCH
37, 33, 269
OKLCH
0.47, 0.10, 257
XYZ
10, 10, 27
LUV
37, -16, -46
HWB
215, 21%, 44%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.