Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
355C97
RGB
53, 92, 151
HSL
216, 48%, 40%
HSB
216, 65%, 59%
CMYK
65, 39, 0, 41
LAB
38, 1, -37
LCH
38, 37, 272
OKLCH
0.48, 0.11, 258
XYZ
11, 11, 31
LUV
38, -16, -52
HWB
216, 21%, 41%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.