Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
355F9C
RGB
53, 95, 156
HSL
216, 49%, 41%
HSB
216, 66%, 61%
CMYK
66, 39, 0, 39
LAB
40, 1, -38
LCH
40, 38, 271
OKLCH
0.49, 0.11, 258
XYZ
12, 11, 33
LUV
40, -17, -54
HWB
216, 21%, 39%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.