Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35679D
RGB
53, 103, 157
HSL
211, 50%, 41%
HSB
211, 66%, 62%
CMYK
66, 34, 0, 38
LAB
42, -4, -35
LCH
42, 35, 264
OKLCH
0.50, 0.10, 252
XYZ
12, 13, 34
LUV
42, -20, -49
HWB
211, 21%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.