Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
356C77
RGB
53, 108, 119
HSL
190, 38%, 34%
HSB
190, 55%, 47%
CMYK
55, 9, 0, 53
LAB
42, -16, -12
LCH
42, 20, 216
OKLCH
0.50, 0.06, 212
XYZ
10, 13, 19
LUV
42, -23, -14
HWB
190, 21%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.