Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
357FB6
RGB
53, 127, 182
HSL
206, 55%, 46%
HSB
206, 71%, 71%
CMYK
71, 30, 0, 29
LAB
51, -10, -36
LCH
51, 38, 255
OKLCH
0.58, 0.11, 244
XYZ
17, 19, 47
LUV
51, -27, -53
HWB
206, 21%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.