Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3584AE
RGB
53, 132, 174
HSL
201, 53%, 45%
HSB
201, 70%, 68%
CMYK
70, 24, 0, 32
LAB
52, -14, -30
LCH
52, 33, 244
OKLCH
0.58, 0.10, 235
XYZ
17, 20, 43
LUV
52, -30, -42
HWB
201, 21%, 32%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.