Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35A8E0
RGB
53, 168, 224
HSL
200, 73%, 54%
HSB
200, 76%, 88%
CMYK
76, 25, 0, 12
LAB
64, -19, -38
LCH
64, 42, 244
OKLCH
0.69, 0.13, 235
XYZ
29, 34, 76
LUV
64, -40, -57
HWB
200, 21%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.