Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35ABFC
RGB
53, 171, 252
HSL
204, 97%, 60%
HSB
204, 79%, 99%
CMYK
79, 32, 0, 1
LAB
66, -12, -50
LCH
66, 52, 256
OKLCH
0.71, 0.16, 244
XYZ
34, 37, 97
LUV
66, -39, -78
HWB
204, 21%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.