Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35AEF0
RGB
53, 174, 240
HSL
201, 86%, 57%
HSB
201, 78%, 94%
CMYK
78, 27, 0, 6
LAB
67, -17, -43
LCH
67, 46, 248
OKLCH
0.71, 0.14, 238
XYZ
32, 37, 88
LUV
67, -41, -66
HWB
201, 21%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.