Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
36585E
RGB
54, 88, 94
HSL
189, 27%, 29%
HSB
189, 43%, 37%
CMYK
43, 6, 0, 63
LAB
35, -12, -8
LCH
35, 14, 213
OKLCH
0.44, 0.04, 210
XYZ
7, 9, 12
LUV
35, -15, -8
HWB
189, 21%, 63%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.