Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
365A8A
RGB
54, 90, 138
HSL
214, 44%, 38%
HSB
214, 61%, 54%
CMYK
61, 35, 0, 46
LAB
37, -1, -31
LCH
37, 31, 268
OKLCH
0.46, 0.09, 256
XYZ
10, 10, 25
LUV
37, -15, -43
HWB
214, 21%, 46%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.