Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7096CB
RGB
112, 150, 203
HSL
215, 47%, 62%
HSB
215, 45%, 80%
CMYK
45, 26, 0, 20
LAB
61, -3, -32
LCH
61, 32, 265
OKLCH
0.67, 0.09, 257
XYZ
28, 30, 61
LUV
61, -19, -49
HWB
215, 44%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.