Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3670BF
RGB
54, 112, 191
HSL
215, 56%, 48%
HSB
215, 72%, 75%
CMYK
72, 41, 0, 25
LAB
46, 2, -48
LCH
46, 48, 272
OKLCH
0.55, 0.14, 257
XYZ
17, 16, 52
LUV
46, -22, -71
HWB
215, 21%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.