Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
36719E
RGB
54, 113, 158
HSL
206, 49%, 42%
HSB
206, 66%, 62%
CMYK
66, 28, 0, 38
LAB
45, -9, -31
LCH
45, 32, 254
OKLCH
0.53, 0.09, 244
XYZ
14, 15, 35
LUV
45, -23, -43
HWB
206, 21%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.